Privacy Policy for Alpha English H.S. School

Effective: Academic Year 2025–26
Neemuch, Madhya Pradesh
DPDP Act (2023) Compliant

1. Introduction & Purpose

Alpha English H.S. School (“Alpha School”, “we”, “us”, or “our”), located in Neemuch, Madhya Pradesh, is committed to providing quality education in an environment where trust, safety, and mutual respect come first. We recognize that families entrust us with valuable personal information, and we are dedicated to handling that information with the highest degree of care, confidentiality, and integrity.

This Privacy Policy explains how we collect, use, store, and protect personal information obtained through our official school website, online enquiry forms (such as “Plan a Visit”), telephone communications, and on-campus admissions interactions.

Important Note for Parents & Guardians

Please review this Privacy Policy carefully to understand our practices regarding your family's personal information. By using our website or submitting an enquiry form, you acknowledge and consent to the collection and use of information in accordance with this policy.

2. Our Core Privacy Principles

Transparency

We clearly explain what information is requested from parents and students, and exactly how it is used to support learning and school operations.

Student Safety

The safety and confidentiality of our students guide every decision regarding physical records, digital databases, and communication.

Purpose Limitation

Personal information is collected and processed strictly for admissions, academic instruction, safety, and school administration.

No Commercialization

We never sell, rent, or trade student or parent information to external advertisers, coaching institutes, or commercial telemarketers.

Data Minimisation

We collect only the information strictly necessary to answer enquiries, fulfill admission requirements, and meet educational standards.

Parental Partnership

We respect parents' and guardians' rights to review, update, and request corrections to their child's records at any time.

3. Scope of This Policy

This Privacy Policy applies to all personal data processing activities undertaken by Alpha English H.S. School in connection with:

  • Visitors accessing the official school website (alphaschoolnmh.in)
  • Parents and guardians submitting admissions or general enquiries online, by phone, or in person
  • Prospective and enrolled students and their registered parents or legal guardians
  • School circulars, event notifications, and official academic communication channels

By visiting our website, submitting an enquiry, or registering for a campus visit, you consent to the data practices described in this document.

4. Definitions

In this Privacy Statement, key terms have the following meanings:

  • “School” refers to Alpha English H.S. School, Neemuch, Madhya Pradesh.
  • “Parent / Guardian” refers to the biological parents or legally appointed guardian of a student or prospective student.
  • “Student Information” refers to personal and academic records directly relating to an enrolled or prospective student.
  • “Enquiry Information” refers to contact numbers, email addresses, and child age/grade details submitted to request information about admissions or campus visits.

5. Information We Collect

We gather information through voluntary submissions (such as our contact and admissions enquiry forms) as well as standard operational records required once a child joins the school.

5.1 Data Categories & Collection Touchpoints

StakeholderWebsite VisitorsProspective Families (Enquiries)Enrolled Students & Parents
Collection Point

Collected automatically via standard server logs and technical cookies upon browsing the site.

Submitted directly through the Plan a Visit / Contact form, telephone enquiry, or campus visit.

Provided during formal admission registration, fee submission, and ongoing schooling.

Data Collected
  • Technical Logs: Browser type, operating system, and anonymous interaction metrics.
  • Navigation: Pages visited and click events used solely to ensure website availability.
  • Parent Contact: Parent/guardian name, mobile number, and email address.
  • Child Details: Child’s name, age, and grade level for which admission is explored.
  • Enquiry Notes: Questions regarding curriculum, facilities, or school timings.
  • Official Records: Student full name, date of birth, previous school records, and board enrolment details.
  • Guardian Details: Residential address, emergency contact numbers, and parent identification.
  • Academic Progress: Attendance, marks, co-curricular participation, and essential health emergency notes.
Guiding Principle

We follow strict data minimisation: collecting only information needed for admissions, education, and child safety.

We never sell, lease, or commercialise student or parent personal data to external third parties or advertisers.

Student records are treated with elevated confidentiality, accessible only to authorized administrative staff.

6. How We Use Information

All personal information collected by the school is processed lawfully, transparently, and solely for legitimate educational and administrative purposes under applicable Indian data protection principles, including the Digital Personal Data Protection (DPDP) Act, 2023.

6.1 Educational & Administrative Purposes

Purpose CategoryAdmissions & CommunicationEducational AdministrationSafety & Legal Compliance
Core Purpose

Responding to parent enquiries, arranging campus visits, and guiding families through admission steps.

Managing student learning, preparing progress reports, and distributing circulars and notices.

Ensuring student safety on school premises, emergency response, and satisfying education board regulations.

Key Activities
  • Responding to online form submissions and phone calls.
  • Coordinating campus visits and parent meetings.
  • Sharing admission criteria, age requirements, and fee details.
  • Preparing attendance registers, report cards, and board examination forms.
  • Sending important school circulars, event announcements, and holiday notices.
  • Recording co-curricular activities, sports achievements, and arts participation.
  • Managing authorised gate entry and emergency contacts.
  • Fulfilling statutory enrolment returns for the M.P. Board of Secondary Education.
  • First-aid readiness and parent notification in case of sudden health issues.
Legal Basis
  • Explicit consent provided by the parent or guardian when submitting an enquiry.
  • Educational commitment and student enrolment agreement.
  • Statutory obligation under Madhya Pradesh state education guidelines.

7. Student Privacy & Photography Guidelines

Photographs, audio recordings, and videos of student activities are a natural part of celebrating school life, co-curricular accomplishments, and annual cultural events. We maintain thoughtful standards to ensure student privacy is protected across all media:

  • Photographs and video clips from school events, sports days, celebrations, and academic competitions are captured to celebrate student milestones and school life.
  • Selected media may be shared on the official school website or school publications to showcase student learning and extracurricular activities.
  • We never disclose sensitive personal data (such as residential address, contact number, or grades) alongside student photographs.
  • Parents or guardians who prefer that their child's photograph not be published in public galleries may submit a written opt-out request to the school office at the start of the academic year.
Child Protection Commitment

Alpha English H.S. School strictly prohibits the unauthorized distribution, reproduction, or commercial use of student photographs or videos. All media featured on our website is captured during supervised school activities.

8. Information Sharing & Disclosure

We hold personal information in strict confidence and share data only when legally required by educational authorities, necessary for student safety, or required to operate essential school communication systems.

CategoryEducational & Board AuthoritiesEssential Operational ServicesMedical & Emergency Services
Entities

M.P. Board of Secondary Education (Bhopal), District Education Office, and regulatory authorities.

School SMS notification gateway providers and secure website hosting infrastructure.

Registered local hospitals, clinics, and emergency medical personnel in Neemuch.

Sharing Scope
  • Mandatory board examination candidate registrations, scholarship verifications, and annual education returns.
  • Transmitted strictly through official government educational portals.
  • Mobile numbers used solely for sending official school circulars, holiday notices, and emergency school alerts.
  • Partners are bound by strict non-disclosure obligations and prohibited from using numbers for advertising.
  • Emergency contact numbers and vital health notes shared only during immediate, unforeseen medical emergencies on campus.
Strict Prohibition

Zero Commercial Sharing: Alpha English H.S. School never sells, rents, or exchanges parent or student contact information with private coaching centers, textbook marketing agencies, or commercial telemarketers.

9. Data Retention & Record Security

Alpha English H.S. School maintains structured data retention schedules aligned with state education board regulations, child protection standards, and operational necessities.

9.1 Retention Periods by Record Type

Record CategoryAdmission EnquiriesEnrolled Academic RecordsWebsite Server Logs
Retention Period

Maintained for the duration of the relevant academic admissions cycle (up to 12 months).

Maintained permanently or as prescribed under Madhya Pradesh state education board archival mandates.

Aggregated, non-identifiable technical server logs retained for up to 90 days for system security.

Disposal Protocol
  • Unenrolled enquiry contact data is systematically removed once the admission cycle concludes.
  • Archived securely within school record rooms and encrypted school administrative databases.
  • Automatically overwritten on rotational schedules by server operating systems.

10. Parental Rights under the DPDP Act, 2023

In accordance with India's Digital Personal Data Protection Act, 2023, parents and legal guardians retain clear rights regarding their own personal data and the personal data of their minor children:

Parental RightWhat This Means for YouHow to Request
Right to Access

Parents may review the contact and educational information maintained by the school regarding their child.

Submit a written request to the school administrative office or email alphaschoolnmh@gmail.com.

Right to Correction

Parents may update incorrect phone numbers, change of address, or typographical errors in student records.

Contact the school office in person or submit an updated proof of address during working hours.

Right to Opt-Out of Media

Parents may request that their child’s photograph not be included in school publications or website galleries.

Submit a written photography opt-out notice to the Principal’s office at the beginning of the academic year.

Right to Grievance Redressal

Parents are entitled to a prompt and fair resolution for any privacy or data handling concern.

Direct concerns to the School Privacy & Administrative Officer via email or in person.

11. Contact Us & Grievance Redressal

If you have any questions about this Privacy Policy, wish to update your child's records, or wish to exercise any privacy rights, please reach out to the school administrative office:

School AddressAlpha English H.S. School, Near Opium Factory, Station Road, Neemuch, Madhya Pradesh - 458441, India
Administrative Phone+91 94797 21569
Office Visiting HoursMonday – Saturday: 8:00 AM – 4:00 PM
Resolution Timeline

All valid parental inquiries and data update requests sent to the administrative office are acknowledged within 48 hours and processed within 7 school working days.

12. Policy Updates & Annual Review

We review our privacy policies annually ahead of each new academic session, or whenever relevant state education directives or data protection regulations are updated.

Review TierFrequencyReview Scope
Annual Review

Prior to each Academic Session

Review of admissions forms, communication protocols, and updated guidelines issued by the M.P. Board of Secondary Education.

Statutory Review

Upon legal updates

Immediate review whenever updates to India's Digital Personal Data Protection (DPDP) Act or state education rules come into effect.